What's included
Full-service ad revenue management, from initial setup to ongoing optimization. We handle the technical complexity so you can focus on creating content.
Managed Prebid & Header Bidding
Full setup, configuration, and ongoing optimization of your Prebid wrapper, so you see the revenue without managing the complexity.
AI-Powered Dynamic Configuration
Our algorithms continuously adjust bidder settings, floor prices, and timeouts to maximize revenue in real time.
Demand Partner Optimization
We work with a wide range of demand partners and continuously optimize the mix to maximize your CPMs and fill rates.
Full Ad Delivery Management
Beyond header bidding, we manage your entire ad stack including Google AdX, AdSense, and GPT integration.
A/B Testing
Test ad configurations, layouts, and demand setups against each other to find what actually performs best on your site.
Video & Custom Ad Units
Support for all ad formats including VAST video, adhesion units, interstitials, and custom placements.
Managed Prebid & Header Bidding
- AI Powered Dynamic Configurations - Our algorithms improve revenue gain, in a way that isn't possible with a static configuration, by dynamically adjusting settings and pulling levers.
- Performance Analysis & Monitoring - Human and AI monitoring and analysis allows us to quickly detect both discrepancies and opportunities and act fast.
- OpenRTB Server Side Integration - Improve your ad delivery even further with Server Side RTB and Google Open Bidding to deliver ads as fast as possible to the user.
- Custom Ad Unit & Video Support - All ad units, including custom ad units, from video and adhesions to interstitials and banners are supported.
What sets us apart
Ad optimization is only as good as the people and technology behind it. Here's what you get when you work with Scaleable.ai.
Autonomous AI Agents
AI agents that optimize your bidding on every auction to capture higher CPMs and revenue, working alongside hands-on management from our team rather than replacing it.
Dedicated Account Manager
A real person with 10+ years of ad-tech experience, not a help desk, with a limited number of accounts to ensure you get the attention your site deserves.
24/7 Monitoring & Analysis
Human and AI monitoring around the clock to catch discrepancies and find optimization opportunities.
Transparent Analytics
Full visibility into your ad performance: revenue, fill rates, CPMs, demand partner breakdowns, and trend analysis.
Server-Side OpenRTB
Server-side real-time bidding, including Google Open Bidding, for faster ad delivery and reduced page latency.
Revenue Guarantee
We guarantee to increase your ad revenue, and if we don't improve your numbers, you don't pay.
Agentic AI optimization
Ad optimization is moving from static rules to autonomous AI agents that adjust your stack in real time. We put that technology to work to win higher bids and lift your CPMs, and our ad ops team keeps optimizing and monitoring alongside the agents so automation and human judgment both work to grow your revenue.
Higher CPMs on Every Auction
AI agents adjust floors, timeouts, and demand mix in real time to win more valuable bids on every impression. This captures the CPM and revenue gains that static, manually-set configurations consistently leave on the table.
Capturing Demand Peaks
The agents anticipate seasonality, traffic spikes, and demand shifts, then position your floors and bidders to capture peak CPMs as demand rises instead of catching up after the moment has passed.
Human Oversight on Every Account
Automation handles the speed while our ad ops team handles the judgment. We continuously monitor performance, run manual tests, and step in on the decisions that need a person, so the agents are always working toward your revenue rather than running unattended.
Analytics and Management Dashboard
- Performance Monitoring - Easily track the metrics and performance of your ad delivery from our Analytics Dashboard.
- Download Reports - Download reports and graphics directly from our dashboard to share with your team.
- A/B Testing - We test and monitor major changes without affecting your entire user base, limiting risk and maximizing revenue gains.
- Self-Service Configuration Management - Quickly and easily update your delivery configuration if using the self-service solution.
Scaleable Analytics Adapter for Prebid
An open-source Prebid analytics adapter that captures every auction event across every ad unit and feeds it into a unified telemetry layer. Publishers can install it directly into their existing Prebid wrapper to see what's actually happening in their auctions, and it's the same data engine that powers our dashboard and optimization service.
Full Auction Telemetry
Captures every bid response, win, loss, timeout, and render across every ad unit and every auction, so the data behind every report is the complete picture rather than a sampled approximation.
Per-Bidder Performance
CPM, win rate, timeout rate, and bid density tracked per bidder over time, with slices by ad unit, country, device, or time of day to surface what is actually working.
Powers Real-Time Optimization
The same data stream feeds the agentic AI agents and the ad-ops team, both adjusting floors, timeouts, and demand mix on every auction to win higher CPMs.
Drop-In Standard Integration
Built on Prebid's analytics adapter API, so it configures like any other adapter in your wrapper without a custom build or rewriting your ad ops setup.
How we optimize your revenue
Ad revenue optimization is a continuous process, not a one-time setup. Combined with a fast website and strong organic traffic, here's how we systematically increase what every impression on your site earns.
- 01Ad Stack Audit
We analyze your current ad setup top to bottom: demand partners, configurations, latency, fill rates, and missed revenue. You get a detailed report showing exactly where money is being left on the table.
- 02Strategy & Implementation
Based on the audit, we configure your Prebid wrapper, select the right demand partners for your audience, and optimize ad layouts for viewability and revenue without degrading user experience.
- 03Autonomous Optimization
Autonomous AI agents handle the real-time decisions: dynamic floor pricing, timeout tuning, and bidder optimization that adapt to traffic patterns, seasonality, and demand shifts to win higher CPMs. Our team monitors and manually tunes alongside them, so automation and expert judgment work together on your revenue.
- 04Testing & Iteration
We A/B test configurations continuously: ad placements, demand partner combinations, floor prices, and timeout settings. Every change is measured against revenue impact before it goes live permanently.
- 05Ongoing Management
Ad ops isn't set-and-forget. We monitor your stack 24/7, adjust to demand partner changes, optimize for seasonal trends, and keep your setup ahead of industry shifts.
Who this is for
If your site monetizes through direct or programmatic advertising, we can help you earn more. Here's how we help different types of publishers.
Content Publishers
High-pageview sites with engaged audiences: blogs, magazines, and editorial sites. Your traffic is your product, and every impression should be earning its maximum value through optimized header bidding and demand partner selection.
News & Media Sites
High-traffic sites with breaking news spikes and video opportunities. We handle the complexity of real-time demand fluctuation, video ad integration, and maintaining performance under traffic surges.
Niche & Vertical Sites
Smaller but deeply engaged audiences command premium advertiser demand. We connect you with demand partners who value your specific audience, often at significantly higher CPMs than general exchanges.
Sites Upgrading from AdSense
If you're running AdSense alone, you're almost certainly leaving revenue on the table. Header bidding introduces competition for every impression, typically increasing revenue 30-80% over AdSense-only setups.
Ready to start earning more?
Tell us about your site and we'll map the path to more revenue.
Ad revenue doesn't exist in a vacuum
The fastest ad stack in the world can't fix a slow website or a site with no traffic. That's why we offer advertising optimization alongside web design and SEO. Each one directly impacts how much your ads earn.
Site speed affects ad revenue
Faster pages mean more ad impressions load, viewability scores improve, and CPMs go up. A 1-second improvement in page load can increase ad revenue by 10-20%.
Website Design & Development
Organic traffic monetizes best
SEO-driven visitors have higher engagement, longer sessions, and more pageviews per visit, all of which translate to more ad impressions and higher revenue per session.
SEO Optimization
Frequently asked questions
What is header bidding and why does it matter?
Header bidding lets multiple demand sources compete for your ad inventory simultaneously, rather than the waterfall model where they bid sequentially. This competition drives up the price of every impression. Most publishers see a 20-50% revenue increase after switching from traditional setups to a well-optimized header bidding configuration.
How much traffic do I need for ad optimization to make sense?
Generally, sites with at least 10,000 monthly pageviews see meaningful returns from professional ad optimization. Below that threshold, the gains may not justify the investment. That said, high-value niches with strong CPMs can be worthwhile at lower traffic levels. We'll tell you honestly during the audit whether optimization makes sense for your site right now.
Will ads slow down my site?
Poorly implemented ads absolutely slow down sites. It's one of the most common problems we see. Our approach is different: we use lazy loading, server-side bidding (including Google Open Bidding), and careful timeout management to minimize the performance impact. Because we also handle web performance, we optimize both sides of the equation simultaneously.
How does the revenue share model work?
Instead of a flat monthly fee, we take a percentage of the ad revenue we help generate. This means zero upfront cost and completely aligned incentives. We only earn more when you earn more. It's the lowest-risk option for publishers, and it's how most of our advertising clients prefer to work with us.
Can you work alongside my existing ad setup?
Yes. We can layer header bidding on top of your existing Google Ad Manager or AdSense setup, add new demand partners alongside current ones, or do a full stack overhaul, whatever makes the most sense for your situation. We don't require exclusivity or force you to rip out what's working.
What is agentic AI in advertising, and how does it affect publishers?
Agentic AI refers to autonomous systems that plan, execute, and optimize ad operations on their own, rather than following fixed rules someone updates by hand. For publishers it shows up as higher CPMs and revenue, because the agents adjust floors, timeouts, and demand on every auction to win more valuable bids in real time. It also changes how inventory gets bought, because advertisers are starting to use buying agents that transact directly with supply, which can cut intermediary fees and leave more of each ad dollar with you. We pair these agents with hands-on monitoring and manual optimization from our team, so automation and human expertise both work toward your revenue.
What kind of revenue improvement can I expect?
Results vary by site, but most clients see a 20-50% increase in ad revenue within the first 2-3 months. Sites that were previously running basic setups (AdSense-only, unoptimized header bidding, or outdated configurations) often see even larger gains. We'll give you a realistic estimate during the free audit based on your specific traffic and current setup.
Find out how much more your site could earn
Our free audit includes a full analysis of your current ad setup, missed revenue opportunities, and an estimate of what optimized revenue could look like.